Alba Botanica


Molio + Alba Botanica
Increase Brand Awareness

Challenge

Alba Botanica creates products for skin, hair, and of course, the soul. This campaign introduced Alba to a broader audience by showcasing the heart behind the brand.

Solution

  • Video Production
  • Social Media Management
  • Online Advertising

Campaign Efficiency
The six-part series features diverse vignettes of women who embody the #DoGoodDoBeautiful mantra. It also made headlines for its all-female cast and crew.

Agency Expertise
All six creatives performed well above benchmarks for View Rates, Click-Through Rates and Cost Per View.

Results

20% Brand Awareness Lift
23% Engagement Rate
$0.02 Cost Per View

Brand affinity scores significantly increased for awareness and purchase intent. The business has seen double-digit increases year-on-year since we launched the campaign. The campaign expanded from video to TV and print from original YouTube execution.

Alba Botanica

The Client
Alba Botanica

Consumer Discretionary
~5 Employees

The Agency
Molio

Salt Lake City, Utah
~15 Employees