Alba Botanica creates products for skin, hair, and of course, the soul. This campaign introduced Alba to a broader audience by showcasing the heart behind the brand.
The six-part series features diverse vignettes of women who embody the #DoGoodDoBeautiful mantra. It also made headlines for its all-female cast and crew.
All six creatives performed well above benchmarks for View Rates, Click-Through Rates and Cost Per View.
20% Brand Awareness Lift
23% Engagement Rate
$0.02 Cost Per View
Brand affinity scores significantly increased for awareness and purchase intent. The business has seen double-digit increases year-on-year since we launched the campaign. The campaign expanded from video to TV and print from original YouTube execution.