Challenge
Alba Botanica creates products for skin, hair, and of course, the soul. This campaign introduced Alba to a broader audience by showcasing the heart behind the brand.
Solution
Campaign Efficiency The six-part series features diverse vignettes of women who embody the #DoGoodDoBeautiful mantra. It also made headlines for its all-female cast and crew. Agency Expertise All six creatives performed well above benchmarks for View Rates, Click-Through Rates and Cost Per View.
Results
20% Brand Awareness Lift 23% Engagement Rate $0.02 Cost Per View Brand affinity scores significantly increased for awareness and purchase intent. The business has seen double-digit increases year-on-year since we launched the campaign. The campaign expanded from video to TV and print from original YouTube execution.
Molio
Molio is a video marketing ad technology and branding company
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