One Island Giving (2017 Campaign)
Challenge
One Island Giving Day is a Long Island based annual event intended to raise money for 100+ nonprofits. Being a part of it’s first year in 2017, it was so important to help create the brand and spread awareness through every possible medium.
Solution
Drive Media managed OIGD’s social media presence as well as contributed to overall marketing efforts: Created and managed all social media accounts Planned and executed Social Media Contests Analysis of audience and engagement Paid advertising Created and provided training manuals, videos and hosted a webinar to assist nonprofits in starting and growing their social presence Copywriting for select general marketing collateral items Designed graphics for social posts & supporting elements Collaborated with each non-profit to highlight their cause Live coverage of kick-off event and final hours of OIGD
Drive Media
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