Expanding awareness for a 40-year-old brand!
Challenge
Reman Auto Electronics provides high-quality new and remanufactured engine management components for gasoline and diesel applications to the 18,000+ independent repair shop market in North America. Despite their 40+ years of experience and intimate awareness of their market, RAE wasn’t able to successfully quantify their online marketing efforts or expand brand awareness compared to its competitors.
Solution
PBJ Marketing was able to identify key products and product lines central to the business and the channels which drive their success. By focusing their brand awareness strategy on these, they aimed to expand the brand’s reach beyond their existing dealer network. They were also able to implement a set of goals associated with lead and sales tracking to better understand exactly where their best and most efficient sales track was. Many of the tactics for this campaign included reviewing existing data to improve Google SEO and display ads, doing keyword research to discover untapped high-intent keywords, and also including call tracking software to see how customers placed orders to help improve conversion rates.
Results
Thanks to PBJ Marketing's intensive research and work to better refine existing strategies with SEO, Keywords, and conversion rates, RAE's campaign resulted in higher sales!
PBJ Marketing
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