Travel: Oakland Int'l Airport parking promotion
Challenge
Oakland International Airport parking was caught in a perfect storm between reduced business and personal travel during COVID, greater use of ride sharing services, and increased competition from less expensive area parking lots.
Solution
We developed a number of price promotions and used the location - adjacent to the airport - as an asset (riding in your own car is more convenient and safer during COVID). We targeted our effort at the over 100,000 people on the Oakland International Airport database, and ran an email drip campaign along with banners on the website, search and a paid social media campaign.
Results
The results of this particular campaign generated a 38% lift in business during the summer months for the airport parking.
The Miller Group
The Miller Group is a Los Angeles based, woman-owned, culturally diverse marketing/branding/ad agency founded in 1990. The award-winning marketing/branding/ad agency was founded in 1990, with a 32-year history steeped in not-for-profit marketing and brand reinvigoration. Experienced in B2C and B2B communications.
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