Challenge
Technigadgets sells high quality but affordable accessories for men, with a goal of providing their customers with timeless fashion pieces that make them look and feel amazing. Their product line includes sunglasses, watches, wallets, and jewelry. When they reached out to us, they were investing lots into paid advertising and were looking to implement a system that could help them convert more of this traffic into high value customers.
Solution
We’ve supported them by first focusing on turning their visitors into email subscribers, which gave the brand a chance to nurture and eventually convert more people. To achieve that, we deployed a set of highly personalized email automations addressing any potential objections that might be stopping customers from making a purchase. In addition to these automations, we created an email campaign calendar to continuously nurture the brands’ email list, generate repeat purchases and support the brand during crucial sale events.
Results
In less than six months of implementing our strategies for Technigadgets, the email automations generated an extra $125,515 in revenue and managed to recover 32% of all abandoned carts. On top of that, we improved their open and click rates over time to ensure their email campaigns generate consistent results.
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