Pet Food: Zen and the Art of Pet Food with Lotus
Challenge
Centinela Feed & Pet, a regional pet retailer, wanted to expand its sales footprint while shrinking its carbon paw-print. The challenger brand came to us looking for a way to lap up growth and keep the planet purring at the same time.
Solution
To meet their challenge, we created a private-label, pet food brand full of top-notch ingredients and focused on the founder’s philosophy of sustainable manufacturing. One example is the pâtés, canned in small batches in Southern California. We named the brand Lotus—a symbol of purity in chaos. The work took on a playful look with eco-friendly packaging and in-store materials, because getting noticed at retail is key to consumer preference. Today, Lotus reigns supreme as a top-selling brand in independent pet stores throughout the U.S. and Asia.
Results
Today, Lotus is the number one selling premium brand throughout the chain and a top seller in thousands of independent pet stores throughout the U.S. and Asia.
The Miller Group
The Miller Group is a Los Angeles based, woman-owned, culturally diverse marketing/branding/ad agency founded in 1990. The award-winning marketing/branding/ad agency was founded in 1990, with a 32-year history steeped in not-for-profit marketing and brand reinvigoration. Experienced in B2C and B2B communications.
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