Challenge
To spread awareness to existing customers and introduce new cryptocurrency prospects to Sportsbet.io. To promote Sportsbet.io to gain awareness, the client wanted to conduct a sweepstakes at the 2021 Bitcoin Conference in Miami, Florida by offering a 2021 Lamborghini Huracan EVO, or optional $250,000 USD worth of Bitcoin Cryptocurrency. Sportsbet.io featured the Lamborghini Huracan EVO at their booth at the conference to draw attention to the campaign and encourage conference attendees to visit their booth and to enter the sweepstakes. This campaign was driven heavily by social uploads through Twitter and Instagram.
Solution
Users were driven to the sweepstakes website where they were asked to provide their personal details and optionally opt-in to marketing communications. Entrants were required to snap a photo of themselves with the Lamborghini displayed at the conference and upload it to the sweepstakes website which hosted all photos in a public facing gallery. Entrants were required to visit the sweepstakes microsite and opt-in by providing their first and last name, email address, country, postal/zip code,mobile number, Instagram and Twitter handles. Finally, entrants were asked to post the photo of themselves with the Lamborghini on their Instagram and/or Twitter accounts tagging @sportsbet.io and using the hashtag #sportsbetlambo to be eligible. Professional staff were available to assist with the photo and registration process as well as to protect the vehicle.
Results
In just 3 days, the WIN A LAMBO campaign received a total of 1,973 entrants, 376 shares and 8,744 visits and 17,449 pageviews. Most notable that this was a closed campaign, open only to visitors at 2021 Bitcoin Conference held in Miami, FL., on June 3 - June 5, 2021
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