They Once Had A Pulled Duck Burger On The Menu.
A Marketing Story by
Lodge Design
about
BEAST
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Challenge
Seriously, these dudes mean business. The food truck space has become a crowded parking lot lately, and this rolling restaurant needed an identity to help them stand out—streetside.
Solution
We used a bold color palette and arena rock typography to match the hutzpah of their burger menu. But it was this insatiable burger beast who stole their hearts. X-Men allusions and maze-dwelling minotaurs never made it out of our early design concepts.
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