Wasatch property management
Challenge
Founded in 1988, Wasatch Property Management manages over 66 apartment communities with 16,000 units across five western states – California, Utah, Arizona, Colorado and Washington. Since 2013, Wasatch has entrusted LeaseLabs with web design and development, SEO, paid search, social media, geotargeting, and reputation management.
Solution
Marketing Channel Performance Website Traffic Since 2014, traffic across the Wasatch portfolio increased by 44% in Sessions and 36% in Users. With Wasatch’s property count on the LeaseLabs platform only varying by 4 properties, we can attribute the portfolio-wide traffic gains to GoDirect Marketing. When viewing traffic numbers by channel, you can see how each LeaseLabs product played an important role in driving qualified visitors from their respective sources. By investing in GoDirect Marketing, Wasatch increased Organic traffic by 47%, paid search traffic by 1145%, and social referred traffic by 318%. Looking at 2018 alone, SEO played a dominant role, contributing over half of all traffic to the Wasatch portfolio. Further, Direct, Paid Search and Social Media each contributed healthy traffic numbers as well, raking in a total of 41% of traffic combined. Lead Generation With an increase in traffic, brand reinforcement across all major channels, and targeted paid ads, Wasatch’s inbound leads increased by 222%, bringing in a total of 18,102 unique form submissions portfolio-wide. Looking at 2018’s contact form submissions, over 66% were attributed to the Organic channel as the last-touch attribution source. Looking at the other channels, Direct was attributed 28% of conversions reinforcing Wasatch’s brand awareness efforts across all their properties. Lastly, Paid Search, Referral, and Social were attributed the remaining 6% respectively. Corporate Website: An In-App Experience In late 2016, LeaseLabs launched Wasatch’s 3rd portfolio design iteration, incorporating modern property search functionality, breathing life into their corporate site UI elements, and redefining how renters search and discover local apartments on a corporate management site. Feature Set: App Influenced UI/UX Angular Property Search Advanced Search Filters Map/Gird Views Property Favorites Property Microsites Pricing/Availability Integrations Property Websites: Scrolling Page Architecture Along with a new corporate website, Wasatch’s portfolio of 60+ property websites were revamped on a Scrolling Page Architecture platform, creating a seamless scrolling experience for its users. The single page, dynamically loading websites load all interior pages upfront with a single page-load, and register unique page visits as the user scrolls down the site – allowing users to absorb all the property’s content without having to hit page navigation links.
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