Cotton - The Fabric of Our Lives
Challenge
Cotton Inc. is a not-for-profit company providing the resources and research needed to help companies develop and market superior, innovative, and profitable cotton products. The company’s efforts are focused across every area of the cotton life cycle from fiber through finished product.
Solution
As a part of their awareness efforts Cotton Inc partnered with Amazon for a New York Fashion Week runway show for lifestyle and fashion influencers and press. COOL Creative designed and produced a special piece for the show that every one of the celebrities and influencers were able to take home as a special gift.
COOL Creative
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