Challenge
Bruce Music had the goal of ensuring customers discovered their business when searching for music lessons in London. Bruce Music had a good foundation in terms of their SEO strategy, however, after conducting an audit we discovered several missed opportunities.
Solution
The strategy We initially focused on the existing content on Bruce Music and ensured it was correctly optimised for the right keywords. We looked into potential backlink opportunities that Alex could pursue to help gain more authority. We followed up the initial activity with a thorough keyword analysis where we identified and proposed that Bruce Music should branch out their music lesson offerings based on demand and helped optimise and build landing pages for the product offerings.
Results
Increased revenue by 900% Increased organic traffic by 113.41% Increased the number of keywords on page 1 by 70% Helped Bruce Music achieve growth in terms of their product offering i.e Banjo and Violin etc. Advised on how they could change their product offering and optimise for online lessons during the COVID-19 pandemic
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