Wyndham Destinations: Elf Suite
Challenge
To attract new and younger timeshare owners, we helped Wyndham Destinations promote its flagship brand, Club Wyndham, by creating an experience inspired by the classic holiday film, Elf.
Solution
To give non-owners a taste of a vacation club experience, the Elf-themed suite was created and made available for stays in early December in NYC, followed by exclusive booking availability for Club Wyndham owners.
Results
Elf suite stays sold out in 30 minutes and the campaign drove 25 percent of all leads during the activation period. It achieved a 2000 percent YOY increase in both earned and social mentions.
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