Hyperbaric Medical Solutions
Challenge
Morey Creative Studios (MCS) began working with Hyperbaric Medical Solutions (HMS) in mid-2016. HMS is an innovative medical practice specializing in hyperbaric oxygen therapy (HBOT). Having constructed an extraordinary facility, HMS leadership began examining innovative ways in which to bring its message to market, and ultimately decided to pursue a digital marketing strategy. MCS was brought in to reconstruct the HMS website and craft a long-term inbound marketing campaign designed to educate both patients and practitioners in the New York region regarding the benefits of HBOT.
Solution
Website Design Lead Generation SEO Content Creation Collateral & Graphic Design The MCS Plan After consulting with HMS and learning more about its services and expectations, team Morey mapped out a strategic overview and action plan, which included the following: Redesigning the Website Identifying Personas Creating a New Blog Environment Conducting Keyword Research Developing Cluster and Content Plans Writing and Publishing Educational Blog Posts Producing Downloadable Content in the Form of eBooks Optimizing Published Content through Social Media Designing Landing Pages and Calls-to-Action
Results
Since partnering with Morey Creative Studios, Hyperbaric Medical Solutions has attracted exponentially more online visitors, experienced significant improvements with its web presence, and witnessed tremendous growth within its organization. Since launching the new website in October 2016, HMS has seen a substantial increase in the number of patient inquiries regarding HBOT as a possible treatment for their health conditions. Due to its greater exposure online, HMS has also been able to inform more people about this all-natural therapy, educating some who had never even heard of it before. Organic Web Traffic Beginning at the ground level with precisely one organic visit in October of 2016, HMS has since surged to an average of 2,000 organic site visits per month. This relatively steady growth was interrupted briefly by an unnatural "bump" in traffic at the start of 2018, due to Google erroneously serving the website in search results for the generic term "oxygen." Once this mistake was recognized and rectified by search engines, it became the mission of the team at Morey Creative Studios to ensure that our hard-fought SEO wins remained intact by doubling down on producing optimized content and generating legitimate site traffic. By the autumn of 2018, these efforts began to pay noticeable dividends, as organic traffic began to first level off, then slowly climb. Direct Web Traffic Direct web traffic underwent a similar journey, from its 2016 origination through present-day, with slightly less dramatic deviation due to the "oxygen bump" of early 2018. Currently hovering just over 1,000 visits per month—together, with organic and paid search—these figures comprise the majority of sessions on the HMS site. Noticeable spikes can be seen each time new blog content is produced, coupled with social promotion and email distribution of these posts, repeatedly proving the effectiveness of publishing optimized inbound marketing content. A Bright Future Ahead While Morey Creative Studios and Hyperbaric Medical Solutions are tremendously happy with these impressive results, our teams remain extremely excited about the future—with plans to continue to modify these efforts going forward, for even better outcomes. The goal is for organic and direct site traffic to continue its steady incline, subsequently attracting more contacts and customers, thereby enabling this extraordinary practice to educate, help and heal even more patients.
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