Challenge
Fresh-cooked dog food delivery service Pet Plate is a leading brand in the fast-growing pet food delivery space. To accelerate new customer acquisition, optimize online conversion rate metrics, and maximize overall brand lifetime value.
Solution
What We Did -Conversion Rate Optimization -Email Channel Strategy -Paid Media Acquisition Strategy -Retention & LTV Analysis Email Marketing Launched a holistic email marketing strategy including both campaigns and automations. CRO Implemented an on-site CRO strategy to minimize intra-funnel friction and cart abandonment.
Results
Increased on-site conversion rate by 40%. Achieved a 30% increase in new customer growth and email channel revenue.
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