Evrensel

A Marketing Story by Marfeel about Evrensel Gazetesi

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Evrensel Gazetesi

Improve User Experience

Challenge

When a publisher has built an audience before the mobile revolution, changes always come with a risk. Our main goals were decreasing the bounce rate and increasing page view and session duration. Adopting AMP pages was also important for us to be listed on Google.

Solution

The basis of the Marfeel mobile platform is an ultralight PWA. This, combined with service workers, allows for a rich, professional news experience that feels instant, and like an app, even in unstable conditions. In addition to a faster mobile experience, we generated monetized AMP versions, added push notifications, a CMP, and connected our AI-powered monetization system.

User Experience (UX/UI)

Mobile App Development

Results

51% Page views per visit 45% Session time -24% Bounce rate

51%

Increase in Pageviews

45%

Increase in Avg. Session Duration

Source: https://www.marfeel.com/resources/case-study/evrensel?v=1

~164 Employees

$25,000 Min Budget

1 Stories

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Marfeel

Barcelona, Barcelona [Barcelona]

Marfeel is a Spanish-based cloud-solution company offering a platform that provides website and advertisement space display optimization in mobile websites.

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