Dougherty Laser Vision

A Marketing Story by National Positions about Dougherty Laser Vision

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Challenge

Who Is Dougherty Laser Vision? For over 10 years, Dougherty Laser Vision has been a leader in vision correction surgery, bringing the gift of improved sight to the greater Los Angeles area. From LASIK to corrective lens implants, and everything in between, the DLV team has helped countless patients seen the world more clearly. The Challenge Dougherty Laser Vision was ready to expand their reach and help more clients bring their vision into focus. National Positions would not only need to drive awareness to Dougherty Laser Vision, but also reduce concerns clients may have when reaching out for help. After having a rough experience with a previous marketing agency, National Positions’ strategic campaign would need to prove undeniable results—many times over.

Solution

We knew an omnichannel strategy would be the perfect fit. Actively attracting new clients would take a sophisticated Google Ads campaign to effectively target and convert clients in the right place, at the right time. A refresh of their website(s) and a new SEO strategy including content, technical, and user experience improvement was added to attract and convert more clients organically. Finally, granular lead tracking was put in place to give the team at Dougherty Laser Vision the insights they needed to see their ROI clearly. The results speak for themselves.

Website Creation

Search Engine Optimization (SEO)