Challenge
FROM RESEARCH TO STRATEGY We’ve set off this journey to design an assertive structure which would contribute to the leadership mission of Sompo Sigorta as one of the leading companies in the industry with its innovative practices. We’ve aimed to present the products and services offered by the company can be more easily understandable while meeting the user requirements. We’ve aimed to increase the conversion rates of the site by increasing the usability of online quote screens. We’ve placed practical and progressive form structures to the landing pages appealing directly to the user with expressions such as “How can we help you? Please select to get a quote” and applied the same approach throughout the structure in order to achieve our objective.
Solution
RESEARCH Competitor Analysis Data Analysis Research Results Analysis WORKSHOP Card Grouping Persona Brainstorming USER INTERVIEWS Following the detailed review of the current website of the brand as part of the research and analysis process, which is the first stage of the project, we’ve made interviews with users consisting of agencies, customers, and prospective customers. We’ve rolled up our sleeves to convey the information about the products and services offered by the brand to the users in a clear way in line with the acquired findings. METHOD Video Recording Screen Recording Interview Notes Remote Access FLOW Tree Testing Usability Testing (Competitor Set) Question Flow DESIGN We’ve implemented as responsive structure with desktop and mobile compatible structure so that the user can access to a proper experience on all devices. We’ve built highly useable progressive form structures directly appealing to the user and accompanying the user with respect to the product that they are interested in throughout the process. We’ve designed the flows of www.somposigorta.com.tr that the insured customers are required to use in case of need, such as damage transactions, contracted providers, etc. We’ve made sure with the content titles inside the sticky navigation that the user can easily access the content on long pages. We’ve implemented a practical solution intended for the user to easily view the pages under the same title with side menu structure. We’ve implemented the main color of the brand’s corporate identity with a wide white are balance as part of the visual design (UI). While we’ve created a mixed structure with images and illustrations in interface design, we’ve created a unique and persisting visual quality with custom designed icons. Information Architecture User Flows Wireframe Visual Design
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.