Texas Instruments Educates and Engages Employees in New Digital Format
Challenge
Texas Instruments initially tried distributing its high-level HR policy information and updates to management via printed pieces, but this route proved to be costly and slow. Eager to reduce costs, the company tried so-called “flip books,” which converted the print pieces into a digital format. However, employee response to the cumbersome, difficult-to-read format was less than enthusiastic. Texas Instruments needed a way to deliver messaging digitally in an engaging, easy-toread format that could be updated frequently and efficiently.
Solution
madison/miles rebooted and repackaged the semiconductor manufacturer’s content into our award-winning “e-zine” format, an innovative, HTML-based platform that combines a traditional “end-to-end,” linear reading experience with the versatility and connectivity of web-based content. We provided Texas Instruments’ IT team with hands-on training on how to easily update the platform with new content as needed.
Results
With madison/miles’ help, Texas Instruments’ HR messaging is now distributed in our e-zine format to thousands of company leaders and managers around the world in a half-dozen languages. With our platform build complete, the company now can keep its HR content current with minimal effort and no external costs.
madison/miles media
madison/miles media is a content-driven digital marketing agency, with a focus on awesome work and measurable results. Our sweet spot is partnering with B2B businesses making $5 million to $150 million in revenue to accelerate their marketing and get results. For the past 13 years, we’ve leveraged significant sales experience,...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.