Children See, Children Do


LIQVD ASIA + Kores
Education & Training


20,000,000

Video Views


1,000,000

Units Sold

Challenge

Parents today are either busy on social media or handing a digital screen to their children to keep them busy. Kores’ wanted to highlight this problem.

Kores’ objective was to highlight this behaviourial problem and make parents realise that what they call quality time with kids is actually distracted parenting.

Solution

  • Video Production
  • Online Advertising

CONSUMER INSIGHT
Technology has overtaken our lives to such an extent, that parent-child time has been hijacked by screen-time. Not only is this detrimental to the child’s health, it also has adverse effects on the parent-child relationship, in the long run.

SOLUTION - THE IDEA
Kores conducted an unbranded social experiment where children role-played as their parents. The video results of the experiment led to the launch of #10MinsWithMummaPapa. They urged parents to spend quality time with their children, and introduced the Kores Stationary Kit; the “Do It Together (DIT) Kit” to help them do the same. Kores also collaborated with social content creators like Terribly Tiny Tales, Logical India and Arre for social articles.

Kores’ campaign created a ripple effect in the minds of Indian parents. Not only did they realise how detrimental their “distracted parenting” was to their relationship with their children in the long-term, they also pledged to spend more quality time with their children.

Results

  • 20,000,000 Video Views
  • 1,000,000 Units Sold

Both regular and celebrity parents could relate, and connected to the social experiment immediately. It garnered immense participation from parents who used Whatsapp groups as a medium to spread the message. The entire campaign drove tons of conversations across digital among parents, which led them to spend quality time with their children. The brand also received

Conversations. Mentions. Reactions.
10 million pledges from the parents.
20 Mn+ video views
1Mn DIT kits sold on Amazon.

Kores

The Client
Kores

Commercial Services & Supplies
~1,500 Employees
LIQVD ASIA

The Agency
LIQVD ASIA

Mumbai, Maharashtra
~75 Employees