Challenge
As their sales verticals took a huge leap forward in relevance and importance, SafeTraces needed a consistent, sleek, and professional look to take into the marketplace, as well as sales decks for clients and investor pitches. In an environment primed for products focused on indoor air quality, supply chain transparency, and sanitation effectiveness, it was time to strike while the iron was hot.
Solution
Madak and SafeTraces worked together on a full branding package, including logos, internal documents, and brand messaging. Madak drafted a new style guide for the SafeTraces brand, built a powerful new website, and produced information-rich video content to educate consumers and generate sales. These videos and assets were arranged into product pages illustrating the benefits of each SafeTraces product line. And we used the assets for paid media.
Results
SafeTraces’ focus was using their digital presence to qualify lead generation and move more clients down the sales funnel. We focused on targeted email marketing for their main sales verticals; commercial real estate, pharma supply chain, and food manufacturing. We also added an integrated lead generation system to their website to drive sales. As SafeTraces grows, we continue to draft assets in preparation for venture capital pitches and scaling sales.
Madak
Building cohesive marketing strategies & websites that inspire growth. We bring together an exceptional team of thinkers & designers with ambitious client partners, to create products informed by data, driven by design, and brought to life by technology. We strive to create unique digital marketing experiences that are seamless, defined,...
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