Repositioning a premium, natural cookie and snack brand
Challenge
To move Wise Bites into the future and position them for success up and down the cookie aisle, CREW Marketing Partners needed a clear, innovative packaging direction.
Solution
As the brand was still largely unknown to the consumer base, it was important to own precious shelf space. CREW Marketing Partners worked with Wise Bites to reposition the brand to be a leader in nutritious snacking for kids and adults alike, reworking packaging, designs, and helping to get into stores.
Results
CREW was able to truly capture the brand's identity with the packaging redesign for Wise Bites newest products. In addition to the packaging, the messaging updates were well received by retailers and customers alike!
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