A
Altoona
Increase Brand Awareness
Challenge
As economic development hit western Des Moines, investors largely ignored Altoona, a city to the east. They perceived it as “a small, sleepy town,” failing to see the potential just beneath the surface.
Solution
MACLYN crafted an urgent, anthemic call-to-action – Altoona is Happening Now – that gave the city newfound swagger, awoke the development community, and sparked a revolution.
Results
Since brand launch, the city has become Iowa’s Rising Star. With 350 new jobs and $358 million invested in the community, Altoona is Happening Now.
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