indiGO Auto Group shines with new brand strategy!
Challenge
The indiGO Auto Group is renowned for going beyond the traditional dealership model. Because they provide immersive, experiential ownership journeys. Sagon-Phior wanted the campaign they did to follow suit with this approach, and created an emotion-driven brand strategy for this client.
Solution
Sagon-Phior’s strategy included aspirational messaging that positioned the dealerships as passionate drivers of dreams. They developed a captivating out-of-home and print advertising campaign. The campaign came alive with thrilling events, blog posts, dynamic signage, inviting collateral and an engaging email program. All campaign elements supported the Porsche brand. Sagon-Phior also implemented a unified brand platform for indiGO highlighting this model.
Results
The campaign and approach of Sagon-Phior helped indiGO auto group’s multiple nationally-franchised dealerships shine in parallel with the fine brands they represent.
Sagon-Phior
At Sagon-Phior, we are a digital branding and marketing agency that strives to establish powerful connections between brands and their customers through emotional marketing, branding, and technology. Our focus on emotional marketing allows brands to gain a better understanding of the crucial but often unnoticed patterns of customer behavior, emotion...
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