Challenge
Boiling Springs Savings Bank hired Lounge Lizard to create an un-bank looking Website to coincide with a dramatic name change to Blue Foundry.
Solution
Lounge Lizard redeveloped and redesigned the site from the ground up based on a solid re-branding strategy that aligned with the Lounge Lizard brandtender “7 Second Rule” of engagement and extensive interviews with bank management, bank tellers, and bank customers. The Blue Foundry Website was developed for desktop, tablet, and mobile browsers and consists of cutting-edge UI/UX design around bold graphics, eye catching video and an innovative user experience unlike any other bank Website. For banking security purposes Lounge Lizard developed the site in the headless Content management system Contentful.
Results
The new Blue Foundry Website has made a huge splash in New Jersey among young home owners and small businesses.
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