Challenge
In the food truck business, first impressions are everything. This signature sandwich spot was no different. On any given day, there are at least 25 food trucks cruising around the Wasatch Front. Chicago-style beef spot Cubby’s approached us on how to make theirs stand out.
Solution
We created a look that fused their fun, friendly personality with their love of fresh, organic food. We brought food to life by illustrating over a hundred different characters, covering every inch of the design with whimsical fruits, meats, and vegetables, surrounded by handwritten phrases highlighting the menu’s healthy qualities.
Results
The collective level of detail made the food truck a spectacle on the streets- a mobile work of art to match its delicious menu.
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