Mount Saint Mary’s University : Small, mighty, making a major impact. That’s what it means to be Mou

A Marketing Story by Mindpower about Mount Saint Mary's University

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Mount Saint Mary's University

Brand Development

Challenge

Situation: Mount Saint Mary’s University needed a brand platform that would honor its history, reinforce its relevance, and move it forward. A Hispanic-serving institution, MSMU has always been dedicated to bettering the world through empowering and educating young women. An irrepressible spirit is evident in everything the University does on behalf of its students and women everywhere.

Solution

Solution: Put the Mount’s unstoppable women squarely at the center of the brand. Their stories – individually and in aggregate – are what make MSMU the dynamic place it is. Also important? Further positioning Mount Saint Mary’s as a hub for women’s issues and claiming the 21st century women’s movement from the perspective of a national, West Coast women’s university. What we did: brand strategy, brand platform, logo development, fundraising campaign, launch support, web design and content, photography and video production, marketing planning, media strategy and management

Branding Strategy

Website Creation

Video Production

Source: https://mindpowerinc.com/Work/Mount-Saint-Marys-University

~40 Employees

$10,000 Min Budget

1 Stories

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