Content + Conversion Optimization = Winning Formula
Challenge
RevPart is a manufacturing company that produces prototypes for companies in the initial stages of product development and design. Its capabilities include 3D printing, CNC machining, plastic injection molding, silicone molding and urethane casting.
Solution
Our strategy involved the production and marketing of long-form content, on-site conversion optimization, and long-tail keyword targeting. Because of the technical nature of RevPart’s business, we produced sophisticated, in-depth content on a wide range of very specialized manufacturing topics. Promoted industry thought leadership through publication of on-site technical blog content. Showcased competitiveness and relevance through long-form service page content aimed at industrial engineers. Acquired relevant links to engineering-themed websites and blogs using the newly created longform service page content.
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