Environmental Health Center–Buffalo
Challenge
Dr. Kalpana Patel MD, FAAP, FAAEM, DABEM, Owner & CEO of EHC-Buffalo had built her entire business off of word of mouth and referrals. Even though her colleagues and friends were referring her lyme disease and mold allergy patients… her local market had no idea who she was. She needed to develop authority and influence in her marketplace. Dr. Kalpana Patel wanted to see more high dollar patients, that did not leave her feeling burnt out from helping those with chronic illness. However, EHC-Buffalo had a very outdated online presence. There were no patient capture forms in place, no tracking being done. And absolutely zero digital advertising. Dr. Kalpana Patel knew she needed to do something different, so she partnered with invigoMedia to take her practice to the next level. Outdated online presence, no capture forms in place, no tracking in place. Zero digital advertising being done. No Patient Relationship Management software/tracking. No authority and influence in local marketplace.
Solution
1. Expert Authority Mobile Responsive Website EHC-Buffalo needed a mobile-responsive, high-quality website that conveyed authority for their local market. That way she’d have influence over her market so she could stop relying on referrals. So we updated the brand image, built the site, and implemented the proper capture and tracking systems that turn website visitors into new patients. 2. TOMA (Top-of-Mind Awareness) Campaign One of the goals Dr. Kalpana Patel had was to educate patients about the many services she provides. So we created eBooks and assets about the services she provides to EDUCATE patients. Allowing her to remain top of mind when they are ready to make decisions 3. Seminar Promotion Dr. Kalpana Patel needed to position herself as an expert authority. So we helped promote local seminars designed to attract new patients and create local authority and influence. 4. “Plug-The-Leaks” When working with Dr. Kalpana Patel we found a MASSIVE leak in her business… NO-ONE ANSWERED THE PHONE AT HER OFFICE! So we hired, and trained a new patient coordinator for her. 5. “Story” Video We needed to systemize and automate as much of the “rapport” process as possible. So, we Filmed, Directed, and Produced a high quality “Story” Video for her patients to start to get to know her long before they’ve ever met her, allowing her to develop even more influence with patients. 6. Multi-Step Marketing System To Create A Consistent, Predictable & Reliable Source Of New Patients Using our multi-step marketing system, we then set out to create a consistent and predictable stream of new patients for Dr. Kalpana Patel. We created lead-generating landing pages. Setup, managed and optimized a Google Adwords campaign. Retargeting and Facebook Ads to optimize conversions. Implemented an SMS (text messaging) multi-step system using our in-house A.R.T. (Automated Response Technology) And tracked everything with our Sales Pipeline and ROI Management strategies.
Results
Dr. Kalpana Patel went from only seeing patients from 9AM-2PM monday to thursday, to completely booked 9-5+ for the next month and a half. She now has a 45-60 day waiting list for new patient appointments And we were also able to increase overall patient happiness by implementing a new staff member to facilitate on missed calls and lack of followup and follow through
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