SoCal Chevy

A Marketing Story by Entravision US Media about SoCal Chevy
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SoCal Chevy
Increase Brand Awareness

Challenge

Promote their Traverse and Silverado models.

Solution

SoCal Chevy saw major success running a targeted custom digital campaign to target young affluent millennials in Los Angeles in order to promote their Traverse and Silverado models. The dealership partnered with Entravision’s food and culture brand Cocina, and featured Ted Montoya, an influential Chicano chef and cultural figure, to create a captivating campaign around the “Find new flavors” slogan.

Results

The campaign ran during the superbowl season to maximize exposure, and the combined results from Facebook, Instagram, and the web came in at 195K+ minutes watched, 211K+ video views, and 412K+ people reached.

~100 Employees
$2,000 Min Budget
1 Stories
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Entravision US Media

Los Angeles, California | Albuquerque, New Mexico | Boston, Massachusetts | Denver, Colorado | El Paso, Texas | Las Vegas, Nevada | San Diego, California

Entravision is a leading global advertising, media, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our services are anchored by a world-class sales operation, healthy financials, and unique commercial partnerships with industry leaders such as Univision, Facebook, Twitter, The Tradesk, Spotify, LinkedIn, TikTok, and Google,...

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