Challenge
Founded in 1833, AO® Eyewear is America’s first metal eyewear-frame manufacturer. Once considered the gold standard of optical technology excellence, the brand focused heavily on maintaining the highest standards for American manufacturing paying little mind to advertising or brand management beyond its existing core audience that developed from decades of print advertising.
Solution
SERVICES WE PROVIDE Brand Strategy | Corporate Identity | Website | Social Media | Video & Photo Production | Content | Visual Design | Public Relations
Results
Instagram followers increased by 1,823% 46.9% of the eCommerce transactions were by new users 275% increase in revenue, month to month, year-over-year compared to November 2017
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