Pangram Pangram

A Marketing Story by Locomotive about Pangram Pangram Foundry

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Pangram Pangram Foundry

Increase Sales

Challenge

Pangram Pangram is a Quebec foundry founded by designer Mathieu Desjardins. For the launch of the new "Editorial New" typeface, Pangram Pangram and Locomotive wanted to collaborate in order to create a microsite presenting the typography in action and pushing towards the online purchase

Solution

Our target audience being designers, art directors, developers and students, a very graphic approach was taken to showcase the beautiful set of variable fonts. The creative approach revolves around the typography itself, its vintage / modern duality and its creative abilities. Feature Inverting colors toggle It is possible to invert the colors on the whole page. This feature gives the user more possibilities to test the font used from all points of view, on a dark or light background.

Website Creation

Results

Site of the Day—CSSDA Site of the Month—Awwwards Site of the Day—Awwwards Site of the Day—FWA Developer Award—Awwwards Webpick—Communication Arts Unique visitors from the first month 25K Low bounce rate 15% By offering a very graphic approach and highlighting the versatility of the variable font, "Editorial New" gains considerable visibility in some of the best design contests and magazines. This specific contribution to the project represents more than 60,000 visits just a few months after its launch, a prestigious Site of the Month and numerous accolades from our peers.