Challenge
An e-commerce solution for an artisan food supplier Seggiano are Italian food specialists who supply artisan food to over 550 stockists across the globe. Their business objectives are to raise awareness, refocus the perception of the brand, increase stockists numbers with top-end supermarkets and increase e-commerce sales. Our task was to assess the performance of the legacy website and propose changes to help improve usability and sales with a new website design and development.
Solution
As part of our discovery, we conducted advanced user and heuristic research combined with market and competitor analysis to form a hypothesis for our design decisions. By understanding our users and their emotional drivers, we developed a clear road map for the project. Working in agile phases, the initial goal was to produce a functional, e-commerce solution that would eradicate all of the usability issues found in discovery.
Results
The tracking shows that users are now finding it much easier to perform tasks and as a result, the client has had a marked increase in sales. • 64% increase in revenue • 12% more transactions • 47% increase in average order value • 110% more page views
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.