Keller Williams Community Partners Website
Challenge
Keller Williams Community Partners was using the generic Keller Williams website template and approached us to build them a custom online website to give them far more control over the look and feel, the user experience, and the lead generation potential. Additionally, they wanted a tool to help them recruit new agents as much as they wanted a lead-generation tool for buyers and sellers. The generic KW template did not allow for what they needed, so they commissioned us to build something from the ground up.
Solution
The Strategy It was easy to see the exact strategy Keller Williams Community Partners needed from the get go – a website that positioned KWCP as the go-to firm in the area for agent recruitment while also positioning them as a trusted resource for buyers and sellers. The goal was to design a site that could clearly route each type of visitor to the area built for them while providing a more robust experience overall: a better looking and more professional representation for their team and agents, a far more integrated and robust MLS system for buyers, and a direct line to guidance for sellers. Process & Results The old Keller Williams Community Partners site was built using Keller Williams' internal tools and the result was fairly uninspiring... There was no benefit-driven headline, a generic photo, no real context as to what Keller Williams Community Partners is, and no call to action. So, we proposed a new home page hero section that's far more personal and speaks to KW's primary goal of agent recruitment while also positioning them as an obvious leader for buyers and sellers... The Home Page, Nav, and Footer Makeover As you can also see, we positioned the logo to be front and center with a very clear and clean navigation surrounding it. Much better than the basically empty header bar on the old site. next, we addressed the central section of the home page. The old website was basically empty. It had a way for buyers to search for a home and ... a random blog post... The old Keller Williams Community Partners site was built using Keller Williams' internal tools and the result was fairly uninspiring... kwcp home old There was no benefit-driven headline, a generic photo, no real context as to what Keller Williams Community Partners is, and no call to action. So, we proposed a new home page hero section that's far more personal and speaks to KW's primary goal of agent recruitment while also positioning them as an obvious leader for buyers and sellers... The Home Page, Nav, and Footer Makeover kw home new 1 As you can also see, we positioned the logo to be front and center with a very clear and clean navigation surrounding it. Much better than the basically empty header bar on the old site. next, we addressed the central section of the home page. The old website was basically empty. It had a way for buyers to search for a home and ... a random blog post... To help establish more authority, personality, and context, we added a short intro paragraph and a video... To help route visitors (which is what a home page is great for), we designed a section that gives the visitor options... Lastly, we embedded some testimonials for social proof and then closed out with an extremely bold footer call to action and footer links section... Custom Link Trigger Lead Capture Modal Forms To make sure the site converts well, we created custom click-trigger lead capture modals for specific areas. For example, the "inquire about joining" to become an agent triggers this modal: We love using lead capture modals because they convert really really well and they allow us to do a lot of cool stuff with segmentation and personalization. Next, we addressed the uninspired "our leadership" page from the old site... Leadership Page Before/After The leadership page needed a massive makeover... The old Keller Williams Community Partners site was built using Keller Williams' internal tools and the result was fairly uninspiring... kwcp home old There was no benefit-driven headline, a generic photo, no real context as to what Keller Williams Community Partners is, and no call to action. So, we proposed a new home page hero section that's far more personal and speaks to KW's primary goal of agent recruitment while also positioning them as an obvious leader for buyers and sellers... The Home Page, Nav, and Footer Makeover kw home new 1 As you can also see, we positioned the logo to be front and center with a very clear and clean navigation surrounding it. Much better than the basically empty header bar on the old site. next, we addressed the central section of the home page. The old website was basically empty. It had a way for buyers to search for a home and ... a random blog post... kw cp home old 2 To help establish more authority, personality, and context, we added a short intro paragraph and a video... kw home intro To help route visitors (which is what a home page is great for), we designed a section that gives the visitor options... kw home choices Lastly, we embedded some testimonials for social proof and then closed out with an extremely bold footer call to action and footer links section... kw footer Custom Link Trigger Lead Capture Modal Forms To make sure the site converts well, we created custom click-trigger lead capture modals for specific areas. For example, the "inquire about joining" to become an agent triggers this modal: kw recruitment modal And the hire an agent modal looks like this: kw hire agent modal We love using lead capture modals because they convert really really well and they allow us to do a lot of cool stuff with segmentation and personalization. Next, we addressed the uninspired "our leadership" page from the old site... Leadership Page Before/After The leadership page needed a massive makeover... kw cp old team We replaced that with a letter from the CEO followed by a dynamic grid for their leadership team which links to a dedicated bio page for each individual leader. This template also serves as the bio page for their entire agent pool of over 200 agents. We went above and beyond to build a custom back-end template form that allows anyone on the KWCP team to add/edit/remove people from the leadership page and add/edit/remove agents from the agent page without ever touching the front end of the website and without ever touching a single line of code. They love they flexibility and independence it gives them for dialing in exactly who is represented on the site and how. Custom MLS Integration Next, we tackled the MLS page with a custom MLS integration far more robust than even what Keller Williams offers their agents.
Results
KWCP are ecstatic with their new website and they're excited for upcoming phases of our work together. Next steps include: guidance and strategy for content marketing, more robust page content for SEO, and Google PPC and Facebook Ads campaigns.
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