Challenge
Celebrity Cruises is a luxury cruises line which operates globally. Though Celebrity Cruises has a highly authoritative website which ranks well for thousands of revenue-generating keywords, the cruising industry is incredibly competitive. Alex, the Director of Search marketing at Celebrity Cruises, understood this and reached out to Socratik for some additional SEO execution. The Challenge Trouble breaking through in an ultra-competitive niche SEO was not previously prioritized among other marketing channels, enabling competitors to surpass Celebrity Cruises in ranking for key terms.
Solution
Targeted content marketing leads to increased domain authority and ranking Through content marketing campaigns, Socratik aimed to strengthen the overall domain rating of Celebritycruises.com, as well as increase the visibility of specific destination landing pages. To increase Celebrity Cruises’ search market share, the Socratik team executed two crucial SEO strategies: 1.Audit and fix technical SEO errors When Socratik was brought on, there were thousands of technical SEO errors, making it difficult for Google’s crawlers to properly crawl and index the website. Our team delivered and implemented a prioritized work plan that resolved the outstanding issues, greatly improving the website’s overall health. 2. Develop and execute link building campaigns With the technical SEO fixes in place, the Socratik team shifted focus to improving the authority of the website through content marketing, link-earning campaigns. Over the course of the year, 200 backlinks were earned, linking to business-critical landing pages.
Results
Significant Organic Gains to Business-Critical Landing Pages After a year of content marketing and link-earning efforts that targeted 35 landing pages, Celebritycruises.com has increased search engine rankings. From February 2019 to February 2020, we increased organic traffic to the following pages +96% Italy Cruises +701% Norway Cruises +204% Puerto Rico Cruises + 414% Iceland Cruises 198% Increase in organic traffic over 12 months 210 Backlinks earned through content marketing 24% Increase in average keyword ranking
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