Jolly Colombani
Challenge
Create the packaging system of the new line of fruit drinks without added sugar Jolly Colombani , one of the historical brands of the Conserve Italia cooperative group.
Solution
The aim of the work was to integrate the kids friendly graphics with information related to the sustainability and well-being of these new products, such as the absence of added sugars and the high percentage of fruit present in the drinks. Sustainability and food education are also at the center of the recycling and health themed educational games on the back of the clusters: a maze, a sudoku puzzle and a crossword puzzle presented by the nice mascot Jolly Giò.
Results
The packaging of the new 200 ml Tetra Crystal carton by Jolly Colombani is also totally sustainable and respectful of nature: it is composed of 86% material obtained from renewable vegetable sources, with a greater quantity of paper and a consequent reduction of plastic and aluminum, the production guarantees a lower environmental impact, reducing CO2 emissions by 14%.
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