Pragmatic and Performance-driven approach
Challenge
AAA of Southern New England came in with a goal of promoting their services beyond roadside assistance. Overdrive looked to achieve this goal with a paid search campaign to promote Travel, Auto Insurance, Auto Loans, and more. Overdrive also worked to manage online media campaigns to promote the services, and created a landing page tool so AAA could quickly set up destinations for each campaign complete with offers and calls to action.
Solution
The campaign for AAA of Southern New England targeted the club’s geographic territory. The goal was to drive leads and revenue from consumers seeking AAA offerings. Real-time tracking allowed for the reporting of key data including quote requests facilitating rapid ROI optimization. Facebook ads for AAA of Southern New England targeted Facebook users in the area that were interested in traveling, vacations, and more in addition to liking AAA. Overdrive also developed a suite of banner creative to promote AAA of Southern New England’s Travel and Financial Services product lines, offering customers in the area great travel deals and auto insurance rates in addition to many other great deals.
Results
Overdrive’s pragmatic and performance-driven approach significantly increased leads, revenue, and media ROI for AAA of Southern New England.
Overdrive Interactive
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