Challenge
My Pass is an event management app that can be used from any place and device to track the organization of an event in real time, in a practical and safe way. Its main clients are party organizers and nightclubs that use My Pass to manage guests lists, notify customers, sell tickets and drinks, and promote their events. My Pass also generates a community around the gatherings, providing organizers with key marketing information about their customers profiles and interests. Our main challenge was to develop the app's new interface, improving the user experience and making it more intuitive and easy to use. The ultimate goal was to come up with a system that could be able to capture new users and retain existing ones. The UI had to reflect the atmosphere of night events, since that's the app's main focus, and attract this advertisers and sponsors of this kind of market.
Solution
The app went through a redesign process to correct the previous interface navigation problems and poor user experience. We started designing from scratch, developing low fidelity prototypes focused on validating the new navigation system. Once we got it, we shifted our focus to the UI and started working with high fidelity mockups. Features - Intuitive application with great UX improvements - Easy navigation - UI inspired by night events aesthetics
Results
The new design was intended to improve the user experience, providing a smooth view of upcoming events as well as streamlining processes such as entering a party or buying tickets and drinks. The UI was based on a nightlife look and feel, making the product really aligned to the client’s brand and supporting its marketing strategy.
Horus Studio
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