Filson
Challenge
Filson expanded to outfit loggers and other outdoor workers. The project’s intent was to ensure the brand is aligned in delivering against these standards in all of their individual efforts.
Solution
DVA was hired to build a brand guide that translates the rich history of Filson while simultaneously setting forth the guidelines for the brand’s direction going forward. This brand guide serves as a filter, a compass, and source of inspiration.
Results
After posting sneak peeks of the Filson Operation Manual, we received multiple inquiries from our social followers asking how they could purchase the book, which was never intended to be for sale.
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