Apps For The City
A Marketing Story by
Buckley Williams
about
British Council
2 Views
|
0 High Fives
Challenge
We facilitated prototyping at a three-day workshop with teachers, academics and students to work out what apps the government could provide Mexican school children.
Solution
We helped cross-disciplinary groups explore students needs and discuss what kind of apps make sense in their teaching environment. We then helped develop paper prototypes of several apps, working a few into clickable prototypes to share with other groups. The best ideas were presented to a panel featuring government officials and teaching experts, and three ideas were selected for further development.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.