Ricola
Brand Development
Challenge
Ricola is a brand we all know and love. Wonsupona collaborated with Ricola leadership to develop their new brand positioning, “Inspiring Serenity,” which helps transform the brand from providing “sick care” to everyday wellness care – a fundamental shift. The team was so thrilled with our work we were asked to craft their new brand story as well as all of the content for their new wellness tea line.
Solution
Messaging, Strategy
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