Challenge
Embarking on an employer brand journey, H&R Block engaged Link Humans to provide research and measurement. Background H&R Block is an American tax preparation company operating in Canada, United States, Australia, and India. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch. It is a unique company with very seasonal recruiting needs and the need to re-recruit talent year after year.
Solution
Brief Creating a baseline of employer brand measurement for H&R Block Informing the talent attraction strategy on strengths and weaknesses Identifying what makes H&R Block stand out in a candidate-driven marketplace Providing data from a number of external sources to be used for EVP development Measured H&R Block’s employer brand with a deep evaluation of what candidates, employees, and alumni are saying about the company online Cut data and tailored visualizations to fit the company’s reporting requirements Presented the findings to senior management within the business
Results
The Employer Brand Index helped the company gain insights to its own positioning, what strengths to showcase and input to their EVP development.
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