NBA Player's Association
Challenge
At the Commercialization and Innovation Exchange Summit hosted by the National Basketball Players Association (NBPA), industry leaders gathered to reflect on the history, present state, and future prospects of commercial rights and programs within the association.
Solution
Our video production team spent two days in New York City with the NBPA as part of their Off The Court Transition Program. We filmed and edited video features, as well as took photographs at the events. The content was shared on the NBPA's social media platforms and the former players also posted the video and photos on their own accounts. Our video production team partnered with the NBPA for their annual Summer League content capture in Las Vegas. We delivered six successful shoots within a short time frame, quickly creating social media cuts and providing over 100 pieces of content for the NBPA's digital platforms. Our team shot and edited various content, including panel discussions, day in the life features, event recaps, State of the Union meetings, player business pitches, and player meetings with investment firms. We also captured photography of the events.
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