Humboldt Creamery Ice Cream
Challenge
For over 85 years, Humboldt Creamery has provided rich and spacious pastures for its cows while creating wholesome, delicious, organic dairy products for its customers. Humboldt Creamery commissioned KenCreative to redesign and refresh their organic ice cream pint packaging. Humboldt expressed that their current packaging was too traditional, while the ice cream industry’s aesthetic had quickly moved to a more contemporary, casual, and fun look. Humboldt asked KenCreative to evolve the brand look so that it aligned with the current consumer trends.
Solution
KenCreative based their design for the new packaging on the Humboldt story — a story based on providing delicious dairy products from cows raised on the best of Humboldt’s pastures. KenCreative enlarged the logo and added color-coded flavor designators to increase brand visibility when the packaging is on the shelf. Then, the team made a custom watercolor illustration depicting a pasture landscape with two healthy cows in the foreground and misty, purple hills in the background.
Results
The final packaging reflects the majesty of the Humboldt county landscape while highlighting the quality of life Humboldt Creamery provides to its cows.
KenCreative
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