Triple O's Capturing a Youthful Demographic
Challenge
The challenge with Triple O’s was bringing a playful and youthful presence to the brand. We needed to make them to stand out from other quick-service restaurants so we brought quality photo, video, and graphic design to mirror their top-quality food.
Solution
We steered our creative to a younger demographic by incorporating humour and playfulness into the Triple O’s brand. By reworking the clients vision into something tangible, we gave their social media platforms a new, more youthful vision. We also rewarded new and old followers through contests. Social Media Strategy We used themes and trending content to target younger demographics. We also utilized original content to engage followers. Running contests increased engagement, especially the Instagram Loop Contest performed in tandem with White Spot. We leveraged White Spot’s brand following for Triple O’s. Having a similar target audience, we posted a contest on White Spot’s social media which encouraged users to follow Triple O’s, resulting in a large spike in engagement for both brands. Photo and Video By incorporating lifestyle content, we humanized the Triple O’s brand. Showing models who were within the target demographic made the brand relatable to the audience. We also created aesthetically-focused photoshoots, making captivating original content for the brand. The accounts online presence became streamlined, cohesive, and attractive. Graphic Design Our focus with the graphic design strategy was to associate Triple O’s with playfulness. Our designers created posts for our social media team that utilized colour blocking and fun themes.
Results
Beginning in May 2017, Triple O’s had 11,200 page likes and 10,866 followers on Facebook. As of November 2018 they have 15,080 page likes and 14,830 followers on Facebook. From May 2017 to Nov 2018, Triple O’s Facebook video views have risen 2156%. From May 2017 to Nov 2018, they have had 307.6k minutes of video viewed on Facebook. From May 2017, we grew Triple O’s Instagram following from 817 to 4,009 as of Nov 2018, a 390% increase.
AntiSocial Solutions
We are an innovative digital branding and marketing agency helping companies expand their online presence worldwide. We offers a wide range of services including social media, media buying, photo and video production, branding and design, website devel...
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