Challenge
This remote production work for the Nike N7 Collection is a collaboration with AKQA featuring athletes Lyle Thompson, Madison Hammond, Lauren Schad, and Kyrie Irving. These athletes come from various Indigenous communities and the collection is inspired by their ancestral artwork and regalia.
Solution
The collection honors and embodies Indigenous traditions and craft, and aims to promote healthy living in Native American and Indigenous communities through the N7 Fund. Since its creation in 2009, the Nike N7 Fund has provided over $8 million in grants to support these communities.
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