Smashmallow: Mint Chocolate Chip
Challenge
Yes, healthy has become the lifestyle du jour, but that craving for something sweet still calls out to be satisfied—ideally in a more natural way. Hatch was given the opportunity to develop this fun new to the world snacking treat—a natural flavored marshmallow.
Solution
STRATEGY A sweet pick-me-up to carry you away. Design Principle Smashmallow: Delight the senses. We rooted the brand in adventure, where flavor transports you down memory lane or to a whole new place, tapping into nostalgia and creating a personal "snackapade." Design Principle A trip for the taste buds. We created new worlds for each marshmallow’s flavor. The responsive website, shipper and communications literally transported visitors into a world of wonder and whimsy. Design Principle Smashmallow: It’s cool to be square. Celebrate our unique form in everything we do.
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