Challenge
Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries An essential destination for global professionals, the events feature sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. Brief Develop the theme and design system that serves as the foundation for all visual communications and wayfinding for the 2021 SXSW events.
Solution
Use a modular series of abstract, expressive totems to convey the immersive world of discovery and collective creativity of the SXSW events. Services Art Direction, Campaign, Social Media, Content, Guidelines, Graphic Design, Merchandise, Signage & Wayfinding, Motion Graphics
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