Challenge
SpaMedica is a cosmetic and plastic surgery centre based in Toronto. The centre is the brainchild of Dr. Stephen Mulholland, an internationally recognized cosmetic plastic surgeon. SpaMedica contacted Rank Media Agency to create a new branding strategy and modernize the website to enhance lead conversions, site performance, and SEO ranking.
Solution
Rank Media developed a cohesive brand identity for SpaMedica to act as a ‘brand bible’ for all future marketing. This was achieved by establishing a brand voice/personality and developing the visual identity with a logo refresh, typography, colour palette, graphic elements and imaging. The goal of the website development was to create an appealing site that places SpaMedica’s core surgical services at the forefront while providing a seamless user experience. This was done through preliminary research, strategic planning, programming, development and launch. The website development was combined with Search Engine Optimization. From a thorough technical audit to on-page optimizations and off-page link building, our expert SEO team followed best practices to ensure the website was in the best possible condition to capture a consistent and cost-effective flow of organic traffic.
Results
The final results of the new website and rebranding elevated SpaMedica to a level that matched that of their exceptional surgical facilities. "Rebranding a business is never easy...which is why I consider myself so fortunate to have had the experts at Rank Media on my side! After taking the time to understand my vision for the SpaMedica website, they created a gorgeous, interactive platform that delivers clear information about my team’s wide range of cosmetic surgeries and procedures. With its coherent content and modern design, the website is everything I wanted, and more." - Dr. Stephen Mulholland - Founder of SpaMedica
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