Challenge
Founded by a drummer with the principle of Love Thy Neighbor, Audimute began with high sound absorption portable materials for musicians. Audimute continued to innovate their products, offering solutions made from 100% recycled materials and revolutionizing the way homeowners, interior designers, architects and sound engineers design their environments. TWIST worked up from audiences connected to each product and rebuilt the brand to be ready for more of a consumer level presence.
Solution
After writing the brand positioning and key messages, TWIST’s identity team updated the logo, colors and key patterns. With a visual language set, TWIST continued to build and execute a fully integrated marketing strategy to take the brand from nerdy to sexy. Building off of the brand characteristics of being innovative, honest and committed, TWIST created a flexible identity, and developed various sales tactics including building a strategy for tradeshow attendance and promotion.
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