Challenge
GTE had to enable a team to engage with High School and Middle School students, asking them to participate in a survey. With such a unique demographic, accompanied by the extensive politics that exist in schools, GTE first focused on the event staffing. Not only was the staffing recruitment process aimed to find “local influencers” (or individuals whom easily connected with the surveys target), but we had to make sure all the event staffing personnel were given background checks, tested for tuberculosis, and fingerprinted. After the process was completed, it was time to dig for results.
Solution
In an effort to find students who fit the surveys demographics, GTE initiated a first round screening process. After a student passed the screening process, the event staffing personnel notified the student, and aided them in completing the survey. As this wasn’t GTE’s typical experimental marketing or field marketing event, it’s hard to say that this process and operation could have gone any smoother. It was great!
Results
In all, GTE successfully executed the survey in 12 school districts. Helping Rescue SCG reach their goal and gain valuable information deemed this government funded social research project an absolute success. GTE was excited and happy to assist an organization like Rescue SCG, who cares for our future generations and aims to make an impact for the betterment of society.
GTE Agency
GTE is a full-service creative agency built on a foundation of inspiring inventiveness and unprecedented communication. We maximize our deep pool of dynamic talent to produce arresting brand experiences through exceptional craft and an abundance of fl...
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